2009 National Senior Living CFO Workshop
April 29 - May 1, 2009 - Chicago, Illinois
Wednesday, April 29 (Pre-Conference)
Senior Living Finance 101
5:00 – 6:30 pm
For those new to the senior living sector, this pre-conference session will introduce accounting concepts unique to the senior living sector. Come to this session to build a foundation for this senior living focused curriculum… and meet others new to the sector!
David Scruggs (Montereau Inc.)
Thursday, April 30
Focus on Finance in a Challenging Market
8:35 – 9:45 am
How in the world should CFOs plan for capital in this environment?!? This opening session will set the stage for the workshop curriculum by covering the state of senior living and, particularly senior living finance, in a challenged and turbulent economic climate.
Dan Hermann (Ziegler)
Policy Talk: From Politics to Financial Reporting
9:45 – 10:45 am
This annual review of the latest information on current policy and accounting issues facing senior living providers (in particular, CCRCs) is a “must” for CFOs. Attendees will receive: a regulatory update, an update on property tax issues, a briefing on an IRS/Arbitrage issue facing a non-profit senior living provider and learn about key recent fair housing decisions.
Stephen Maag , Susan Weiss (AAHSA)
Breakouts
11:00 am – Noon
HCBS: Can It REALLY Add to the Bottom Line?
Providing HCBS so it adds to the bottom line is easier said than done. So, how does it really happen? How did OPRS get from 200 visits a month to 40,000 a year? When did they determine to move forward vs. pull the plug? Hear case studies of both a struggling provider AND a successful provider.
Joe Belvedere & Sally Huston (Ohio Presbyterian Retirement Services), Carl Moellenkamp (Lutheran Life Communities)
Financial Ratios: Bringing Data to Life
Putting life into financial ratios… session will offer one CFO’s use of financial rations (those used AND those discarded!) to measure her organization’s performance.
Karen Christiansen (Acts Retirement-Life Communities) (CARF-CCAC FAP member)
What AAHSA Wants the CFO to Know (no handouts)
Noon – 1:15 pm
Building on themes of prior years (the views of a resident, board member, CEO, auditor and investor), this year, in light of the challenges of the economy and a changing political platform, hear AAHSA’s CEO’s views on the topic.
Larry Minnix (AAHSA)
Breakouts
1:30 – 2:30 pm
The CFO’s Role in Educating Residents and, When Necessary, Addressing their Fears
Whether you’re a single-site CFO or you’re a system CFO, dealing with resident requests/demands can be challenging (note: for system CFOs, acquisitions can be especially challenging as there may be a new need for consistency among facilities). With a set-up provided by a resident board member, session will address best practice in resident communications.
Beth Buikema & Jack Swanson, Board Member (Covenant Retirement Communities)
Exploring Advanced Financial Structures in Challenging Times
Taking into account today’s market, this session will examine seed capital funding, acquisition and affiliation strategies and opportunities. It will also address the importance of capital allocation for successfully responding to market opportunities.
Steve Jeffrey, Mary Muñoz & Rich Scanlon (Ziegler)
Breakouts
2:45 – 3:45 pm
Executing on Affordable Housing in Today’s Markets: HUD — Fact or Fiction?
Accessing capital has grown increasingly complicated with today’s market challenges. Does HUD provide a viable option for providers? Attendees at this session will learn the basic terms of the HUD programs and the new Lean application process. They will also be able to identify the criteria by which to evaluate financing needs in their own organizations to learn whether HUD offers a viable approach for accessing capital.
Stephen Maag (AAHSA), Bill Mulligan (Ziegler)
Reinventing the CCRC
How can CCRCs dealing with poor occupancy and/or dated facilities, re-tool their services/products WITHOUT engaging in expensive repositioning projects?
Sharon Brooks (SB&A)
Breakouts
4:00 – 5:00 pm
Financial Risk Management: 101
The first installment of Ziegler’s three-part Financial Risk Management series. This course will consider the basic risk management products and their applications, and introduce the legal and accounting considerations associated with these products. (For those with basic experience using financial risk management products who seek to broaden their knowledge base, consider 201 & 301 in Breakfast Intensives on Friday, a.m.)
Scott Determan & John Kautz (Ziegler)
The Challenges of Marketing in Today’s Markets: Occupancy, Fill-up and Pre-Sales
What are the national statistics for pre-sales, fill-up and occupancy today vs. a year ago? What are new techniques for invigorating marketing? Hear a panel of CFOs describe techniques they’ve implemented and/or discarded in order to invigorate marketing on their campuses.
Kathryn Brod (Ziegler), Michael Connell (Asbury Communities), Mary Miller (Front Porch), Susan Phipps (Village on the Isle)
Friday, May 1
Breakouts
8:00 – 9:00 am
Financial Risk Management: Hot Topics
This final installment of Ziegler’s Financial Risk Management Series covers advanced financial risk management ideas. Not sure if this session is for you? As in the past, you may take a pre-test (self-graded!) to see if you’re ready for the concepts presented here. Some of the topics covered include: basis swaps, swaptions, combination derivative products, reverse swaps and hedging fixed rate bond issuance.
Scott Determan & John Kautz (Ziegler)
Aging Services Technology: Its Place in Challenging Times (no handouts)
The challenges for senior living providers to maximize revenue generation while containing costs is an ongoing theme for CFOs, even without today’s economic challenges. This session will offer an informal opportunity to engage in dialogue on how senior living providers — facilitating the delivery of services with aging services technology — are doing just that. What is state of the art (i.e. already in use) and what does revenue-generation look like from these practices? Join the discussion with your thoughts and hear from one of the sector’s leading IT vendors on how their technology is contributing to the bottom line as well as quality of care.
Bryan Fuhr (Healthsense, Inc); Zachary Sikes (AAHSA); Kathryn Brod (Ziegler)
Breakouts
9:15 – 10:30 am
Tactics for the Single-Site Finance Office (discussion only, no handouts)
Back by popular demand, a focused time for single-site CFOs to share tactics for handling the day-to-day as well as strategic responsibilities of a single-site CFO role.
Facilitators: Scott Morgan (Oklahoma Methodist Manor), David Scruggs (Montereau Inc.)
Tactics for the Multi-Site Finance Office (discussion only, no handouts)
Multi-site CFO open discussion to address topics ranging from cash centralization techniques to equipping staff so that CFO’s time is freed from data analysis/controller functions for more strategic initiatives.
Facilitators: Kim Klockenga (FSO), Larry Smith (LCRC)
General Session
10:45 am – 12:15 pm
Operational Reviews: Hot Topic for Challenging Times
Are there key statistics that should be warning signs that significant changes are warranted? What are the key areas found in an ops review that bring the greatest results? This session is planned to provide ‘a-ha’s’ for EVERY provider, regardless of their operational strength.
Dan Gray (Continuum Development Services)
Session titles and speakers are subject to change