Lisa McCracken joined the senior living team at Ziegler in July 2013. As a director of senior living research and development, her primary focus is concentrated on conducting industry research and trend analyses for educative purposes in the form of presentations, newsletters, and research publications. Lisa supports the national senior living finance practice and also works to advance the comprehensive healthcare goals of the firm. In her role, she facilitates a number of primary research projects, coordinates national, regional and statewide industry conferences, and regularly engages with boards and leadership teams to strategically plan for their future needs.
Prior to joining Ziegler, Lisa most recently served as president of a national senior living research and consulting firm where her tenure lasted more than 13 years. Lisa’s industry experience spans more than 20 years. She is a seasoned lecturer, facilitator and researcher and has contributed in a meaningful way to the advancement of the senior living and care sector.
Lisa has served on various state, regional and national workgroups and has been a board member on various not-for-profit community organizations. Outside of senior living she has extensive experience in the healthcare and public health sectors with community health improvement, community benefit and planning activities.