As 2026 begins, senior living organizations stand on the threshold of a year that will be defined by growth, reinvention, and new opportunity. Occupancy continues to climb, demand is accelerating as the first wave of Baby Boomers turn 80, and organizations are re-envisioning what it means to thrive in an evolving marketplace. In the past year, Ziegler’s CFO Hotline^SM surveys revealed a sector shifting from stabilization to strategic growth, with providers investing in technology, design, and leadership models that strengthen their relevance and reach for the next generation of older adults.